Our auto group uses VinSolutions as our CRM across 18 locations in 3 states. We use this software to manage lead and prospecting activity for our sales and service departments. It solves issues related to poor communication, follow up and integrated sales operations across many locations. For executives, VinSolutions offers enterprise level reporting, showroom activities and lead processes. For retail managers, the multiple activity views allow us to manage our processes and results no matter how the lead is generated or concludes. We track all phone, web, chat and visit activities.

Pros and Cons

indicate the next lead action needed
offer real-time views of lead and visit progression across multiple showrooms
internet lead management

reporting. My primary sales activity report has changed twice and is far more complicated and less valuable
trainers seem to be too focused on how to use Vinsolutions deeply and perfectly as opposed to effectively
the current task-nagging process is FAR too cumbersome and requires FAR too much tending to process. Yes, I know it can be customized.

Likelihood to Recommend

VinSolutions is a very deep application that can do it all, if that's what you're looking for. It is well-suited for active lead management. The reporting functionality could use some drastic simplification.

Most Important Features

lead management

Return on Investment

lead management leads to higher closing ratios
lead source reporting increases ROI
user management allows very fine tuning at the location level

Alternatives Considered

I have never used a full-suite CRM with this depth prior to this experience.

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